Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 30: Impressions

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We are taught from the time we are first walking and talking that the impressions we make on others is one of the most important intangible assets we have. Whether it be mom or dad or a teacher, we heard, “you only have one chance to make a first impression” and that first impression was worth a great deal. And that surely carries right into the workplace. From the first impression to obtain the job or to attain the promotion, we work to manage the impression that others have us. While on the surface, there is nothing wrong with that, and in fact, in the work world where we have counter forces working against to diminish the impression of us while others put themselves ahead, we have to somewhat manage the impression that others have of us. It would be naïve to think that in all cases that we can, without restraint, be ourselves. There are times for a more mature you than you might want to be and there are times for a more optimistic and cheerful you than what you feel at the moment. So, we all manage our impression. But, Paul says in Philippians 2:3 that we are to not be selfish; and we are not to live to make a good impression on others. I had to process this for awhile to understand what he was saying. Why wouldn’t it be right to try and give others a good impression of ourselves? Aren’t we more able to have a greater impact on others if their impression is favorable? At work, this always seemed to be true. We depend on a favorable of impression of ourselves preceding us when we walk into a meeting with others we don’t know that well. Certainly the opposite can be disastrous. So, how far are we off base if we try and create a positive impression? The key to what Paul was saying was the first part of the sentence when he said, “we are not to be selfish and not to live to try and make the best impression”. If we are selfish and we are living, or being all consumed and obsessed in the impression we make on others, then we are not being cognizant and considerate of others. It means we would be self-obsessed and that attitude is not what we are to possess. So, I take Paul to not not want us to make a good impression on others, but to do so in the spirit that will be one of concern to others and those around us, and let the good impression that we make from that spirit and attitude be the one that precedes us. If we start with being selfless and let ourselves flow from that place, then it would be hard to not make just a good impression, but the best of all impressions.

Reference: Philippians 2:3 (New Living Testament)