Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 37: Met Needs

purposed worKING No Comments

The Israelites wandered around the desert for 40 years. When Moses exhorts his people to remember and obey the almighty God, he had to point out some of the most basic things to the people to get them to realize that while they were in the desert that God did indeed remember them and watched over them, meeting their most basic needs. Not only did God provide food in the form of manna and water from rocks, he also provided for them in other supernatural ways for their basic needs. In Deuteronomy 8:4, Moses points out to them, “For all these forty years your clothes didn’t wear out, and your feet didn’t blister or swell”. Those are the most basic of needs, beyond food and water, if you are going to be lost in the desert. They had their clothes and they could walk to travel. What I find most fascinating about this is God’s attention to detail when it comes to our needs. God doesn’t waste his time on the superficial things, He gets right to the heart of matters and establishes a way for the baseline needs to be met. And, in this example, He did it even though the people couldn’t recognize the miracle that was occuring. I love it, a miracle that no one notices and had to be pointed out later. What this verse tells me is that we can depend on God to provide for all of our basic needs, no matter our situation. Sometimes at work it feels like we are wandering in our own desert and not sure where to turn or what to do next. Could it be that God is allowing us to live that test and all He wants us to do is recognize that He is there with us providing for our needs and that is the confidence we need to break through and find what it is that He wills to happen? We are given talents that God is wanting to put to work at work. Today, let’s not worry about our needs and let’s turn those over to Him and allow ourselves to work within His will and glory. I suspect that that feeling of wandering and worrying might just change when you hand the needs back over to Him.

Reference: Deuteronomy 8:4 (New Living Testament)