Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

3K72: 3D Escapes

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“And because of his glory and excellence, he has given us great and precious promises. These are the promises that enable you to share his divine nature and escape the world’s corruption caused by human desires.”

Disney just received the patent to project 3D images.  That’s a pretty big deal when you think about it. Imagine being someplace, or even at home and have a 3D image of a character, historical person, or living person, standing next to you talking or even conversing with you?  I think that might be really cool.  Disney is contemplating using it in their theme parks and personalizing (note the recent post on personalization) the projections to their consumers wishes and dream characters.  Yep, I think that is a winner.  Right now Disney doesn’t say when or where they will begin utilizing the technology (or if it can really be commercialized) but given the growth in all things immersion and escape, I would predict that they might make more money off of licensing the technology and the patent than what they will make by keeping it to themselves.

I’ve been thinking a lot about what it is in our human condition that continues to drive us to want to escape the lives we are in.  Whether it be the new total immersion experiences, vacation adventures, getting lost in TV, books and music, or even the bad things that we put into our body that temporarily give a feeling of escape, we seem to be drawn to these “escapes”.  And in the bigger picture while we have so many problems right in front of us, we are spending time, energy and many resources trying to escape into space and into the metaverse.  The antidote to our need to escape can only be a pursuit of God, not in the heavens or in the ether, but inside of us.  It is not wrong for any of us to look forward to entering the Kingdom of God and the place He has prepared for us, but in the meantime, He has plenty for us to do right here in our own reality where we are in 3D and He resides with us.  Rather than try to escape, let’s lock Him in tightly within our hearts.

Reference: 2 Peter 1:4 (New Living Translation)