Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K74: Bonus Time

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“If all you do is love the lovable, do you expect a bonus? Anybody can do that. If you simply say hello to those who greet you, do you expect a medal? Any run-of-the-mill sinner does that.”

This is the time of the year when many employees are anxiously wondering what their 2021 bonus payment will be.  Soon, there will be conversations happening between managers and subordinates explaining why the payout is larger or smaller than expected.  From these very important meetings employees will be making decisions on their next moves, within the company, or outside.  Some have already made that decision and haven’t told their boss because of fear of missing out on their bonus payment, many which require one be employed and in good standing on the day of the payout. This will be the first bonus payout cycle in the time of the “Great Resignation”.  I am going to write more soon on what I believe the next shoe will be to drop, but for now, let’s be cognizant that these bonus payout discussions will figure into what the future holds for our employees tenure with us.

Bonuses are just that, rewards for going above and beyond what is expected.  What is many times expected is that we are delivering not only more than what we are expected but also what others are delivering.  We are called to go above and beyond, yes, to go the extra mile.  God’s expectation of us is that because He went far beyond the extra mile for us that we can exceed in how we treat others far beyond what those who don’t know Him would do.  As the verse tells us above, even in the smallest of things like greeting each other we can decide to just do what is customarily expected or we can reach further to His expectations.

Reference:  Matthew 5:47 (The Message)