Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 62: Year-end Examination

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At the end of the year we are usually scrambling to get everything on our to do lists out of the way and cleaned and tidied up for a fresh start in the New Year. I also notice that at the end of the year there is a mad dash to use up all of the health reserve money that has been saved up tax-free throughout the year. I always thought that it must be interesting for doctors who get this year-end set of appointments for examinations, whether people need them or not. The end of the year is when most of us do the self-examinations of ourselves. We reflect back over the past year and evaluate how we did in life, work, spiritually, financially, etc. and we then set our goals for the New Year, some being called our “New Year’s Resolutions”. This self-examination is good. Paul calls for us to do this continually in I Corinthians 11:28. David Wilkerson, the author of The Cross and the Switchblade and now pastor of the Times Square Church in New York City says, “Paul further urges us, ‘Let a man examine himself…’. The Greek word for examine here means ‘scrutinize, test.’ The apostle is saying, ‘Test yourself—see if you’re walking according to God’s Word.’ We’re to constantly ask ourselves, ‘Am I changing? Am I becoming more loving and tenderhearted? Am I treating my family and friends with godly respect? Is my conversation becoming more righteous?” These are great questions of self-examination as we head into our new year of work life. As we set our goals for the person we want to be at work and to be a person who works to their purpose, we can be assured that our constant self-examination and adjustments and corrections are the way that God wants us to live and pursue His righteousness. So, set those goals this year with confidence and great expectations that this New Year will be a year of positive change for each of us.

Reference; I Corinthians 11:28 (New Living Testament)