Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 74: Shifting Sand

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I sit on a number of corporate Boards and am asked to work with management teams and to speak on how to navigate and manage through uncertain times, shaky ground and shifting sand. In these sessions or talks I tend to spend a fair amount of time trying to address what has to be conscious disconnection of self-worth and one’s job. It is too easy to have the two be tangled together. We get used to describing ourselves and what we do by our job, title and company. And when, for any reason, that rug is pulled out from under us; we have a hard time finding our self-worth and ego footing. Many people just can’t accept the unpredicted and fearful change. They go into denial, anger and sometimes hiding. There is a reason that people will go indefinite time before they tell their family that they have lost their jobs. In today’s world it is reality that we are all standing on shifting sand at work. What was stable and always there before is now gone and jobs that are lost become hard, if not what feels impossible, to replace. And so we find that we can’t put our hope of our future with the company we love, the boss we respect and want to work for forever, or the paycheck that we are counting on for the fueling of our financial future. It is in times like these that we must remember that we cannot put our hope anywhere but with our Heavenly Father. David cried out in Proverbs as he tried to figure out where to put his hope. He says, “And so, Lord, where do I put my hope?”. He then answers himself with, “My only hope is in you.” I was taught by my father to never put my faith in people, as people will always let you down. He was right. We should also not allow our hope in people or companies or jobs. We should continue to challenge ourselves to set our hope on solid rock so that when the sand shifts and we lose our balance or fall that we can pick ourselves back up with the hope that comes from our Lord. Today would be a good day to ask yourself where your hope lies. Are you putting hope in the right or the wrong place? The right place will deliver that sure and solid footing. All you have to do is put your hope in the Lord.

Reference: Psalms 39:7 (New Living Testament)