Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K76: How Obvious!

“They know the truth about God because he has made it obvious to them.”
The Author, Madeleine L’Engle said, “That’s the way things come clear.  All of a sudden.  And then you realize how obvious they’ve been all along.”  She’s got a lot right in that statement and our business practices prove that true too.  We spend years and years thinking and working on something and then all of a sudden someone releases a product or service that had we thought of it earlier, it would have worked.  Sometimes, you need technology to make things happen like Ridesharing Services (Uber/Lyft) but other things you have to scratch your head and wonder why it took so long (think what TV could have done had they released a full season of TV on a VCR or DVD that we bought or rented alongside the weekly episode releases – they would have had a brand new revenue stream that would have far surpassed their loss in eyeballs for advertising).  What we are working on today might be the obvious of tomorrow? So, it is on us to move it forward, now.
Isn’t our spiritual journey like what L’Engle said?  If we look back at where we have come from and where God delivered over and over even when our doubts and lack of faith wondered how He could, we can see how obvious He is for all of us.  He is right here with us right now, just wanting to make Himself as obvious as we will allow Him to be.
Reference:  Romans 1:19 (New Living Translation)