Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 79: Prioritizing Our To-Do Lists

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Have you ever been to a time management class where they teach you to make a to-do list and and then place an “A” next to the most important items, then a “B” next to the next set on the importance scale, then a “C” and a “D”? After you do all of those then you can note “A1”, “A2″…..”B1, B2″…and on and on and you do know that you aren’t even supposed to pay attention to the “C’s and D’s”? That is the drill. It does make you better organized and more productive so it is a good skill to develop. And the drill is good for the priorities of life too. The question always is though how is is that we know what are the “A’s”? At work it is always the balance between urgent and important. Sometimes the urgent takes over, but if we make that the priority standard then we end up chasing short-term tasks vs. also seeing the long-term strategic needs. If we err the other way then we end up looking over the horizon and missing the short-term, ultimately not getting much done. So, yes it is a balance. As believers we need to also factor in that we have another higher priority that must influence our to-do list. Galatians 5:22 tells us, “Since we are living by the Spirit, let us follow the Spirit’s leading in every part of our lives.” We have to be sure that we get our “A1” right first and once we have that at the top of the list then from there “A2” and on and on will fall into place. So today as you sit down to look at that list in front of you, take a moment to be sure that your “A1” is living in the Spirit and allowing the Spirit to lead across all parts of our lives. That is the “A1” that we all should be sure we have in life and at work.

Reference: Galatians 5:22 (New Living Testament)