Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 103: Why Me…Why Now?

I often get asked to help people understand why they are in the job they are in and more urgently, asked to help them get out of their current job. It is usually a hard conversation to have but I have to remind others that timing is everything and timing is not in their hands. When we try and force our own timing we can end up in a situation where we end up making suboptimal decisions which can be hard to reconcile in the future. One bad job change ends up with two problems; getting yourself out of the bad job and then finding another one without making another mistake. Whenever I am in these conversations I remind myself and others that God has a reason that we are all where we are at any given point in time. I am comforted by one of my favorite verses for navigating the uncertainty of our work and our work positions. That verse is found in Esther 4:14: “What’s more, who can say but that you have been elevated to the palace for just such a time as this?” Queen Esther was being tested and asked to do something that she did not want to do, but her aide Mordecai gave her this challenge and it is a good one for each of us to receive when we wonder why we are doing what we are doing. I like to take the verse and insert my own name: “What’s more, (insert your name here), who can say but that (I) you have been elevated to the palace for just such a time as this?” Asking ourselves this question and remembering that God is all-knowing and has a plan for each of us, should take out the question of timing. Today may be the day that you have been put exactly where you are supposed to be for a task and a moment that you have no understanding about…yet. Hang on to and use this promise and challenge the next time you are in a time of wondering. You just may find that you are to persevere and push through just a little longer or be a little more patient so that things can work out the way they are supposed to, on God’s timeline, not yours.

Reference: Esther 4:14 (New Living Testament)