Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K80: Lie Flat

“Lazy people are soon poor; hard workers get rich.”

“Lie Flat” is a term that comes out of China.  It’s their way of explaining when a worker doesn’t want to work, or that work doesn’t matter to someone, or a worker is burned out, or even that a worker doesn’t want more responsibility.  This last phenomena where someone is happy at the level of responsibility that they have, with no desire for more pay or a promotion is something I am seeing more often.  It appears that not only has there been a “Great Resignation”, but also there is a “Great Recognition” that is happening as well.  After all of the change in work patterns, use of time, etc. the recognition of what level of work vs. responsibility is desired is being reconciled.  We might say that all across the world, workers are trying to figure out what will get them to not want to lie flat and then just how active they will want to be in their jobs.

When we juxtapose the Proverbs about how we are to work with what we are experiencing today in the workplace, it is hard to reconcile.  I don’t necessarily equate a desire to Lie Flat today with laziness, but laziness can certainly creep into the kind of work patterns that we are in now.  More than any time I can remember, are we challenged to self-discipline and self-motivate.  The flip side can be that we drift into lazy patterns.  That we should be careful of letting happen.  As is so much of our faith, it’s a daily challenge for us.  What are we not doing today that might be because of a little laziness inside of us?  It’s a good check of ourselves!

Reference:  Proverbs 10:4 (New Living Translation)