Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K81: Vertical Farming

purposed worKING No Comments
“And what you put in the ground is not the plant that will grow, but only a bare seed of wheat or whatever you are planting.”

Vertical Farming is very cool.

 

 

 

 

 

 

 

 

I’ve seen some of this type of growing personally and it makes a lot of sense to “go up”.  When we farm laterally on the ground, we are limited by the land we have available to us.  Growing vertically opens up all kinds of possibilities.  Walmart just got into the vertical farming game with an investment in “Plenty”.  Vertical Farming not only is more space economizing, it also provides for the opportunity for much cleaner, controlled and organic growth.  Vertical Farming is a great example of pushing ourselves to think different about how we work.  What do we have in front of us that we need to think different and maybe break the way we always did it in the past?

The Bible is full of references of farming; readying the soil, planting, watering, tending and harvesting.  And wherever we read the references, we learn that what we plant, we will reap.  In First Corinthians Paul tells us that we also much have faith in what we plant.  I like this a lot because indeed, when we look at the seed, we can’t see what will come from it.  Maybe that is why we are called to be knowledgeable about what are the seeds that we have to plant so that we don’t sow what would not be desired at the time it grows.  So, today we are doing our own Vertical Farming.  What we are growing is what we are planting and if we look up to our Father to guide our minds and hands, then we will be planting the seeds that He wants us to enjoy in His harvest to come.

Reference: 1 Corinthians 15:37 (New Living Translation)