Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K82: RTO Officers

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“It is senseless to pay to educate a fool, since he has no heart for learning.”

Before the middle of March 2020 there was not any job posting for an RTO Officer.  Why would there be?  Who had ever heard of RTO as a need?  We may not even today know what an RTO Officer does, but there are a lot of them out there today.  RTO stands for Return to Office.  Now, we get who these people are and what they do.  Many companies won’t have an RTO Officer, but instead an RTO Committee or someone else with the final say about RTO policies.  This is a reminder that whenever we think we have it all figured out and know all there is to know, something new will occur.  In the year 2000 we had, for the first time, people who became experts in Y2K practices and policies.  And, that work was not even considered before the early 1990’s.  What we know today is not what we are going to need to know about tomorrow. It can help, but keeping on looking for what we need to know for the future will keep up in the mode of continuous learning.

The Proverb tells us who we are if we don’t have a heart for learning.  It’s not a compliment.  We are to be learners and our learning is to start with the foundational truths that God gives us on how to follow Him and live our lives.  Work has been a part of the human condition since Adam and how we work with what we have learned is part of what God wants us to experience.  He gives us our talents, provides us our experiences, and places what is to be done in front of us, so we are to never close down our minds, or think we know it all.  We don’t.  So, let’s keep an active heart of learning.

Reference: Proverbs 17:16 (New Living Translation)