Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 166: Search Engines

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Many of us who are working today can remember work before the times of voice mail, email, cell phones, air cards, wi-fi, and the internet. It’s hard to think about work before all of these great tools. They have made us more productive and yes, probably because of the always connected nature of these tools we have added some stress to our working (and outside of work) lives. I also marvel at what we did for knowledge accumulation and knowledge dissemination before the advent of the search engine. Google is a verb and a household word today. We turn to Google first to find something we don’t know, for quotes, for articles, yada, yada. We turn to Google and search engines for just about everything we need or want to know. What did we ever do before search engines? But search engines can’t tell us everything we need to know. We are faced with decisions each day at work about what is right and what it wrong. We can’t (yet) put a decision in a search engine and have the search engine run an algorithm that will spit out what the is the right thing to do in that situation. Fortunately, for us we have the ultimate combination of a search engine that leads us in what these right and wrong decisions should be. Between our prayers, the Holy Spirit, and the words given to us in the Bible we have our own algorithm that are built for each of us personally. And we can see in Galatians 6:4 that when we search to God for what is right and wrong that we can find what it is that we are supposed to do and find the outcome that we can expect; “Be sure to do what you should, for then you will enjoy the personal satisfaction of having done your work well…” Today you may be searching for what is the right thing to do, the right decision, the right words to resolve a situation with a co-worker, or you may be looking for the right decision for what to do with your career. Today you can know that you have an even more powerful search engine to access for these decisions. You don’t even have to be online as God is much closer even than that to you, if you allow Him to be so. A search engine even better than Google? Yes, you have it even closer to you than your fingertips.

Reference: Galatians 6:4 (New Living Testament)