Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

Working With Adversity

Today is not a usual post of Purposed worKING (and since I am posting on the weekend, we won’t count this against the days of the year). As I write this, I am sitting in Hackinsack, NJ. at the bedside of Aldo Preti, my 83 year old Father-in-law, who is dying. We are told that we are in the last days and hours of his life. Among many great traits, my Father-in-law was a real worker. His profession was that of a senior procurement officer for a number of companies. During his time when he served as a senior executive with ITT, he traveled all around the world, which provided many hours of stories, places and times where his children and grandchildren would never travel or experience. He was in Iran in the days leading up to the overthrow of the Shaw; one of the stories that will in indelible to all of us. After his professional career he spent 36 years serving in the Catholic church as a Deacon working in the hospitals visiting and providing support and care for the sick. And now, he is one of the sick. Among the lessons of dying, grief and how we interact with each other in these most difficult of times, it has also been evident to me that death’s intrusiveness is something that no matter how we think we are prepared, we are far from being ready. It is only at birth and death that we allow our lives to be totally overtaken for others. I am watching my brother-in laws who both are entrepreneurs and CEOS/Founders of their companies stop their work and spend spans of 24-48 hours in a row around the bedside of their Father. Their work has stopped for more important work. The Founder of Jews for Jesus, Moishe Rosen, wrote in their June newsletter wrote about his own dying (he has advanced cancer)and what opportunities can come from this type of adversity. He says, “Do you remember being a kid on a road trip, continually asking, “Are we there yet?”, or “Are we almost there?” Maybe later on you found yourself on the receiving end of such questions, which are almost always asked with impetuous impatience. We need perspective, not only at beginnings, but also at the end of things, as well as in-between, so that we might patiently understand the rate of travel. Adversity has us asking questions to help us determine what is ahead, and what we should do about it. Adversity points out where we have been, and challenges us to realize where we are at. When God asked Adam, “Where are you?” it was not because the Almighty Creator had failing sight or suddenly forgot the geography of the Garden of Eden. No, He was asking Adam to take stock and gain perspective regarding his spiritual condition. In the face of adversity, be it physical or spiritual, God asks us where we are – not because He doesn’t know, but because He wants to us to gain perspective, to see if we are where we should be.” This week we all face our own adversities. They may not be as acute as my Father-in-law or Moishe’s illnesses but there will be decisions to be made about what is important and what is not. When God asks, us, like he asked Adam, “Where are you?”, He is asking if our mind, time, energy and perspective are in the right places? As we all work and try the best we can to bring glory to God in what we do, may we also never lose the view of the bigger picture and what God truly has in store for us.