Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K90: Leaving Room

“And we know that God causes everything to work together for the good of those who love God and are called according to his purpose for them.”

Sensory Specific Satiety is something we all have.  But we don’t know that we have it, until we do.  It’s not a bad thing.  In fact, it is a good thing.  It might even kick in this weekend as we enjoy the festivities of watching the Super Bowl (Go Bengals!).  There are food manufacturers who are counting on our sensory specific satiety.  So, what is it: “Sensory-specific satiety is a sensory hedonic phenomenon that refers to the declining satisfaction generated by the consumption of a certain type of food, and the consequent renewal in appetite resulting from the exposure to a new flavor or food.”  In a nutshell, it is what allows us to be really stuffed at dinner but still have “left room” for dessert.  It’s also our bodies’ way of trying to keep us balanced with the nutrients that we consume.  Our bodies want us to be balanced, which is why if we listen to what our bodies are trying to tell us, we might find that we need to change some of our ways.  I’m hearing more and more from those who are working remotely that they can’t find any balance between their work and the rest of their lives.  The blurring of the two has been seen a positive for many but having work so “close” has turned that screen in the other room of the house into a siren that is constantly calling for a little more of our time.  We can’t just fill up on work, or let our employees do so.  We all need to be sure to “leave room” for more in life.

When I have failed to leave room for those things in my life that are most important, it is usually because I have made the wrong choice of allocating time and energy towards what really matters.  I will let the trivial or the what appears to be critical to do now stuff jump to the front of the line, not leaving me with any room to do other things that I know are more imperative for the long run.  When this happens, we can get frustrated with ourselves, maybe even angry, or depressed and then that starts another whole cycle that becomes hard to break.  God reminds us though that if we love Him and are doing our best, He will balance us out and make sure that all things work together for the good.  Yes, He has a way of always leaving room for us to come back to Him no matter what.

Reference:  Romans 8:28 (New Living Translation)