Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K348: Front and Center

“We do this by keeping our eyes on Jesus, the champion who initiates and perfects our faith.”

There was quite a brouhaha when Apple said they were going to move the “end” button on their iphone 15 from front and center (or at least by itself at the bottom of the screen).  I wondered why.  I mean, it was still going to be prominently colored red so it would be really hard to miss.  But, what I was reminded of is that consumers love front, center and obvious so that we don’t have to search, guess, or sometimes even think.  Move what you have that is front and center to some other place or somewhere not as obvious and expect that you will lose something and worse, lose consumers and customers.

What can we do differently today to keep our focus on God where it is supposed to be; front and center.  If we keep Him in the forefront and in focus in our lives we can expect to see the more fulfilled and abundant life that God has promised us. Front and center.  It is where He should be in our lives today.

Reference:  Hebrews 12:22 (New Living Translation)