Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 246: New Campaigns

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With every new marketing executive hire comes a new idea and most likely a new marketing campaign. Any new marketing campaign brings lots of costs and changes throughout the whole company or organization. The costs go up significantly when the brand, or the logo of the company, is changed. Then every piece of stationary, every building sign, every truck painting, every product package, every business card, everything must change. It’s always a huge decision that many people in the company have to buy into and agree upon. But, it is always driven by one person who is most often the most senior Marketing executive. She or he believes wholeheartedly that the change will be substantive, important and long-lasting. From there the entire organization rallies around the change and go about spreading the word with advertising on TV, billboards, print, etc. and most importantly through word-of-mouth. The new campaign is a total overhaul and make-over. The great thing about us as believers is that we can receive our own overhaul and makeover and we don’t have to be a Chief Marketing Officer or sell it to a lot of other people to make it happen. All we need to do is make our own decision. Yes, we have to be willing to bear the cost of giving up those areas of our lives that are of the old and don’t support the new. Paul tells us that this new and eternal campaign comes with our simple acceptance of Christ; “This means that anyone who belongs to Christ has become a new person. The old life is gone; a new life has begun!” As you work today, can others around you see the new you or are they still seeing the vestiges of the old brand, the old logo, the old personality? Each day, in each work situation where it is that the old that wants to come through, we must hold to our new approach to life, the one we are living through Christ. Just like after the new marketing campaign has taken hold, we can’t just reach into the desk and pull out our old business cards and start passing them around. Once the new is here, the old must go. Can you say today that you have given up all of the old and are totally on board with your new you?

Reference: 2 Corinthians 5:17 (New Living Testament)