Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K100: All Weather Ready

“Stand your ground, putting on the belt of truth and the body armor of God’s righteousness. For shoes, put on the peace that comes from the Good News so that you will be fully prepared. In addition to all of these, hold up the shield of faith to stop the fiery arrows of the devil. Put on salvation as your helmet, and take the sword of the Spirit, which is the word of God.”

As a person who prefers to exercise outdoors, this quote has kept me outside more times than I can remember.   “There’s no such thing as bad weather, only unsuitable clothing” – Alfred Wainwright. This rings true in business as well as we all, at one point or another, run into a storm or rough patches.  And, like the real weather, we can be ready for what comes at us by “dressing” ourselves correctly. There are going to be times when we are going to need to pull out the heavier stuff and be ready to layer up.  When is the best time to be thinking about that?  Well, it’s certainly not when the rough stuff shows up, but well before then. So, that means if today things are smooth sailing,  we might want to carve out a little time to be sure that we have our plan in place for the next weather change.

Paul gives us direction on how to dress for our work (and success).  And just as suggested above, the times to be ready for when we will be challenged, tempted, have a setback, etc. is now by donning God’s wardrobe that He has provided for us.

Reference: Ephesians 6:14-17 (New Living Translation)