Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 290: Thankfulness

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I am just going to come out and say that there is not enough of a spirit of thankfulness when we are at work. Something not good happens when we put the key in the door or swipe the card key and cross the threshold into our workplaces. Sure, we tell people thank you throughout the day and we finish our emails with “thanks”, but do we really, really have a spirit of thankfulness when it comes to our work and the people who we work with and around? When we are truly thankful for something we cherish it, we protect it, and we do whatever we have to do to keep that object, experience or person firmly in our lives. If we were to heave everyone go around the room in a business meeting and do like we do in church and point out the things we were thankful for, it would be an interesting exercise to see what people highlight and even more interesting to see what they don’t mention. When we do this at church, like I did this past weekend with the kids in my Sunday school class, the words come from the heart; family, friends, a house, food on the table, loved ones who care and pray for us, our church, the ability to freely worship, etc. And in this day and age, from adults you hear a lot more people sincerely thankful to have a job. But, if we come out from under the steeple and do the same exercise in the board room, I suspect the answers would be much different and way more superficial because the spirit of thankfulness is not alive and well in the workplace. Yes, there is a thankfulness for having a job in the first place, but even that is transferable and temporary. The spirit of thankfulness is getting down under the surface and really appreciating and loving something or someone for what they do and how they support us, and in return us caring so much that we would do nearly anything to keep them as part of our lives. This is a week where we should be going about the work of becoming thankful to others around us. Where that starts is with returning to the One who we can all be thankful and asking Him to instill that spirit within us. We read in Colossians 2:7; “Let your roots grow down into him, and let your lives be built on him. Then your faith will grow strong in the truth you were taught, and you will overflow with thankfulness.” If we want to be known and seen as someone who is thankful we have to position our lives and ourselves to Him first. Someone at your workplace today needs to know that they are appreciated and that you are thankful for them. Can you seek them out, find them today and reach out to them with a spirit of thankfulness and really tell them how thankful you are for them? What you get back in return may be a whole lot more good than you ever expected.

Reference: Colossians 2:7 (New Living Testament)