Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 299: Who I Am

I was on a Southwest Airline flight the other day and because I had to power down my Kindle e-book during takeoff and landing I picked up the Southwest Airline magazine and browsed through the articles and advertisements. In the back of the magazine was an ad for the airline itself and all it was were pictures of employees and their employee identification badges that said, “What I do” and “Who I am”. The “What I do” statement were what you would expect, First Officer, Accounts Payable Manager, Aircraft Mechanic, etc. It was the “Who I am” blurbs that stood out; “Speaker for Recycling, Volunteer at a Children’s Hospital, Mentor, Box packer at a food bank, Walker for shelter animals, Support for military families, and on and on. With each one I read, I was touched and when I would go back and look at their pictures and then their job titles, their jobs took on so much more importance to me. They came alive. It made me think about how it easy for us at work to just worry about “what I do” and to pay little attention to “Who I am” and to many times just hide that “Who I am” under the proverbial bushel. As believers who work to bring our purpose to life, on our jobs and in our workplace, we should spend more time thinking, deciding and talking about, “Who I am”. That is the part of us that makes us alive and human to others. It is the “Who I am” that is the real, unselfish, giving, caring and loving person. Jesus tells us in Luke 9:23; “If any of you wants to be my follower, you must put aside your selfish ambition, shoulder your cross daily, and follow me”. He is saying to us that we have to subordinate the “What I do”, to the “Who I am”. Can we think about this today and be sure that we have a good strong definition of “Who I am” that aligns squarely with who God wants us to be?

Reference: Luke 9:23 (New Living Testament)