Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K102: MAAMA Mia!

purposed worKING No Comments

“For when I am weak, then I am strong.”

It was once the FAANGs (Facebook, Apple, Amazon, Netflix and Google) who were the Tech Leaders.  Well, what was here today can be gone tomorrow.  Today it is the MAAMA’s (Meta, Apple, Amazon, Microsoft and Alphabet) that matter. Netflix, with the advent of “+” on every streaming service, doesn’t matter as much as they once did.  They didn’t do anything wrong as no matter how much content they create there will always be another content owner who will want to go direct to consumers and chip into Netflix’s current dominant amount of our discretionary time they have captured.  Disney+ is the perfect example with what they have created with just the Star Wars and Marvel Comics catalogue.  And then there is Microsoft.  Once written off as yesterday’s news, today continuing their comeback momentum.  The recent acquisition of Activision tells us that they think they are on a roll.  I can imagine that there will be grandchildren who will think it cool to work for the company that their grandparents helped get going. It is the ebb and flow of strong and weak in industry.

We also ebb and flow in our work and lives. There will be times when we are rolling and at the top of our game and also times when it feels like we are spinning our wheels, stuck, or even regressing.  What is so cool, is that we can go to the same God that generations before us have and generations beyond us will.  He is the God of momentum and also the God of getting us unstuck.  We each are in our own place today, but we should be approaching Him when we are at the top as much as when we are at the bottom.  We know that we are the strongest when we allow ourselves to be weak regardless of where we are.  Let’s go to Him today and talk to Him about where we are and where He wants us to be.

Reference: 2 Corinthians 12:10 (New Living Translation)