Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 325: Teaching to Learn Twice

Invariably we are asked to repeat something to someone else for what will feel like the umpteenth time. It will be someone new into the company, a co-worker who wasn’t listening, or a boss who doesn’t pay enough attention, etc. At some time we probably all have found ourselves saying, “How many times do I have to repeat myself?” The fact is that if you have ever said this to yourself it only means that you have information and knowledge that others need, so in a sense you are being asked to teach others what to do or how to do something. But in those moments, it does feel like there is not a lot of value added for the repetition. However, with a little attitude adjustment we will be able to see that in fact what is happening is that we are improving ourselves with each repetition and with each time that we teach, we actually learn again. The old saying is; “He who teaches, learns twice”. I think this is so true even in situations where the messages being delivered are the same, there is always a better way of delivering or an added part of the story that gets built as the repetitions occur. So, we should not miss the opportunities to teach others, even when it feels like rote and redundant. In Psalm 119:13 we read that David used words spoken out loud to reinforce and learn; “I have recited aloud all the laws you have given us.” David learned the laws by heart by reciting them out loud over and over. It is the same with how we repeat and recite those things that are a part of our work. As we get put into the situations where it feels repetitive, let’s not miss the opportunity to know that we are teaching others as we go and that the words from our mouth can become the words that are recited and followed by others. Every time we teach, we learn again. Here is to a day of learning.

Reference: Psalm 119:13 (New Living Testament)