Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K104: The Journey Of Truth

“Jesus told him, “I am the way, the truth, and the life. No one can come to the Father except through me.”

This past month in one of my startups I had to go on a journey of truth.  What I mean by this is that I had to go seeking the truth about a situation.  It was a journey to get there because without supporting facts, it has become too well-accepted that the truth gets bent, shaded and twisted.  But, when you have the facts on your side with actual evidence, the truth gets glaringly revealed.  I like this quote about the journey of truth: “All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident – Arthur Schopenhauer”.  We are seeing this borne out everyday with what is happening all around us.  Like any journey we embark upon, it takes work and perseverance to complete what we undertake.  Let’s be sure that where we hold the responsibilities that we are the ones who don’t allow truth to be ridiculed or opposed, but instead, quickly accepted.

Jesus as the Messiah was subjected to the truth journey.  He was ridiculed and violently opposed. It was not until after His crucifixion and resurrection that it became evident that what He was and what He was saying was the absolute “Truth”.  He is our way, our life and our truth.  The truth journey He wants us on today with Him is one where we not only follow His truth but we spread it to others so that they too might come to Him.  Let us today be walking beholders and standard bearers of His truth!

Reference:  John 14:6 (New Living Translation)