Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 329: IBNO Status, Part 1

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Managing work relationships comes with challenges. There is the; “I don’t want to get too close”; the “I’m getting too close”; the “I don’t know much about them”; and the “I don’t know them at all” stages of relationships. Work is hard enough without having to worry about if we are in the right relationships at the right levels to be effective at our jobs. We want to get close to the people with who we work and be friends so that if we are going to spend 40+ hours together we can like each other. The problem with all of this is that we have to pick and choose among people at work and we run the risk of falling into cliques that carry with them certain norms and values that are not our own. This can cause a lot of consternation and concern and if we are not careful, we can find ourselves getting lost. That is why it is so important as believers for us to be sure and be able to know our “IBNO Status” IBNO is my abbreviation for “In But Not Of”, that is, in the context of “in but not of this world”. Paul makes it clear to us in Romans 12:2; “Don’t copy the behavior and customs of this world, but let God transform you into a new person by changing the way you think.” All the messages we are sent is that we have to play along to fit in and be a part of the cultures of the companies where we work. It is true, but that does not mean that we have to sacrifice our values and principles to go along with the crowd. This is part one of a series on our IBNO Status. I want to spend the next few days exploring this and seeing if we can’t come in closer touch with what our status is at all times so that we can course correct when necessary. Today, be thinking about the values and principles that you hold dearly that are challenged because of the gravitational pull of others away from yours and over to theirs.

Reference: Romans 12:2 (New Living Testament)