Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 338: Shining A Light On It…

“We need to shine a light on this”, said the senior executive. Usually that either means that someone is in trouble and we need to uncover what is really happening and only under a strong light can it be revealed, or something needs to get more attention to get it done and like a spotlight, if we shine a light on it, it will be obvious to everyone. Either way, something is probably not going well and light is going to be the way to solve the problem. If you think about it, that is so true in almost all that we do. If we want to get a better look at something we will bring it into better and brighter light. If we want to see how something may look we will take it outside to see what it looks like in the sunshine. Light has a way of revealing and contextualizing at the same time. But, a lot of times people feel like they “are in the dark” at work. The don’t feel like they have the whole story or all of the information needed to make a decision or have a point of view. Being in the dark becomes the excuse for some so that they don’t have to be held accountable or responsible for a decision or work to be done. Shining a light on something is good in all cases and keeping everything out in the open, lit up if you will, is the best policy. So, if you find yourself in the dark or you are the one keeping things in the dark, try and head for the light and see what happens good next. David tells us that in our lives there is a clear light to which we should be looking. He says in Psalm 36:9 that God is “…the light by which we see.” As you think about the lights that you can turn on around you, start with letting the light of God shine on and through you. From there, the light that you find yourself standing could open up all kinds of new views for you.

Reference: Psalm 36:9 (New Living Testament)