Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 342: 3-D

We are fascinated by the advancement of 3-D video technology at the movie theater and on television. I find it interesting that we are stunned while we watch these events but day-in and day-out we live in a 3-D world and we take it for granted and don’t ooh and aah when we look at a tree, or see someone walking down a hall towards us. I would say that most of us don’t even think about it beyond everything around us being just the way it is. Work can be that way as well. There are so many dimensions to our work, our relationships, our careers, etc. but we don’t ooh and aah much about these either. Much of our work is done in a very singular dimensional way with our heads down, focused on what is most important to us at the present time and not factoring in much else. In actuality though, everyone else around us, wants us to operate with them in closer relationships, thinking in longer-terms, and deepening our ability to work with each other. We would be better served to consider and factor in all dimensions within our work and how we personally work. God gives us every dimension in how He relates to us. We read in Ephesians 3:18 that He brings every dimension to bear with His love for us; “And may you have the power to understand, as all God’s people should, how wide, how long, how high, and how deep his love is.” As we think about how we can work within and to our purpose, we can start by adding in the other dimensions so that we become more and more full in our ability to relate, support, work and yes, love one another in all dimensions.

Reference: Ephesians 3:18 (New Living Testament)