Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 597: It Starts Here!

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We want our businesses and each person in our company to be a shining of example of the brand or service image that we are trying to portray to our customers. When all of our actions and words align then we get good results and the customer sees, hears and experiences what we desire. But, all it takes is one little slip up and everything gets out of kilter and then what was supposed to be in alignment becomes mismatched, convoluted and confusing. We must work hard to keep everything in alignment and it really starts with each us having our own house in order. That house being our own values, principles, actions and words. It’s amazing how quickly a bad action can spread and ruin lots of hard work that went into building a reputation. We can simply follow the words of Paul in 2 Corinthians to see how it is that we should conduct ourselves, “We try to live in such a way that no one will be hindered from finding the Lord be the way we act, and so no can find fault with our ministry. In everything we do try to show that we are true ministers of God. We patiently endure troubles and hardships and calamities of every kind.” Yes, Paul is speaking to us as plainly as he was talking to those he taught and mentored. If we are to be people who bring Glory to God in our work and on our jobs; this being our purpose, then we have to have it start right here, right now, to get it right for the long run. We have to be ones whom others look to as examples of how they are supposed to live and work. Reread Paul’s words and check and see where you might be falling short and then let it start anew right here, today for you.

Reference: 2 Corinthians 6:3-4 (New Living Testament)