Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 350: Power Requirements

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Last week there was an extensive power outage across the Bay Area. One of my friends is an office manager for a professional services firm and after the report came out that the power would be off over the next 4-8 hours, everyone was sent home. If you wound back 25 years and the power went off it would have been something to be concerned about but work could have still been done. Today, it’s hard to do anything without power. In my friend’s professional services company even the toilets are dependent upon electricity to be able to flush. Net, without power, it’s hard to do anything these days. I could not be posting this if I didn’t have power this morning. We are clearly reliant and maybe over reliant on power in this day and age. We also need some level of power in our careers and jobs to get things done. This is a different type of power, but nonetheless just as important. Being able to influence and get things done through our position and whatever little authority we may have, we come to depend upon as well. Then once we have power, like the power company does with electricity, we have to monitor and ensure that we don’t let our power level surge or become underpowered. The metaphor is interesting. As believers we have the most dependable power source. In Isaiah we read; “He gives power to the weak and strength to the powerless.” Now is a great time to recharge, monitor and plug into the power source that we all need.

Reference: Isaiah 40:29 (New Living Testament)