Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 370: Making The Cut

The last few years have seen company after company making cuts in spending, investments and headcount. Some companies made deep cuts once. Others made a series of smaller cuts. Either way the cuts made affected the morale of people and their feelings about the organization and senior management. As people we do not respond well to activities or words that cut and tear down anything and especially when we feel cut at personally or torn down by others. Yet, at work it is easy to cut down people and then just go about our business, without much regard to the long-term effect those words have on others. With the smallest of words we can tear down another person and unfortunately it happens all the time. Sometimes you just wish you could reach out and take the cutting words and turn them around on the people that delivered those words. I worked with a person who thought that the best way to motivate others was to constantly be cutting at them and tearing them down to build them back up. If work was like being Jillian or Bob on NBC’s Biggest Loser, then that might be a good strategy, but that is not the way it is in the office. On the job we can’t just cut people down and expect that they are going to follow, trust or want to work with us. We read in Proverbs 12:18 that those who make cutting remarks are not those who are considered wise; “Some people make cutting remarks, but the words of the wise bring healing.” Today when the opportunity comes to either make the cutting remark, tear down, demean or make fun of another person, think twice and see if there aren’t other words can’t be chosen. See if today you can keep from making the cut.

Proverbs 12:18 (New Living Testament)