Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 377: Building Up The Treasury

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Kingdoms and pirates are not the only institutions and people who build up treasuries. Companies do as well and any large company has a “Treasurer” as a senior position in the Finance team. I always thought this is one of the best job titles in business. To be the “treasurer” and watch over all of the treasures that have been earned and stored up. As we all know those treasures are mainly cash and securities that are the result of our hard word in making, moving, marketing, selling and supporting our business products or services. But, they are treasures none the less as we depend on them to be able to fund the future and/or share back with our shareholders. Businesses are made up of people who bring their time and talent to work to establish their own treasures and to contribute to the growth of the same for the company. If we get to a point where we have built up enough of our own treasures we ask for the help of others, who more than often call themselves money managers or wealth managers. But wouldn’t it be so much cooler if we had our own “Treasurer” to watch over and protect our treasures? We know Biblically that we are not to store up our treasures on earth, but God doesn’t only provide for treasures that are made up of earthly and material things. God is a treasurer for us as He builds up His treasury in us with many different characteristics and attributes. In Proverbs 2:7 we read: “He grants a treasure of common sense to the honest.” The amazing thing about letting God be our Treasurer is that He not only provides what we need He also blesses us in ways that we could never imagine. Those around us in the office who display the highest level of common sense are many times the people who get listened to the most and are the ones that people go to when they need advice. Even the smartest person doesn’t do well without some semblance of common sense. God wants to give us this treasure if we will only accept that being honest is the prerequisite. If so, then He will bestow this on us. Today, as you think about the treasures before you and the ones to be gained, don’t forget that the treasure of common sense is there for you and comes from complete honesty before God and other people. The great Treasurer is there all the time to watch over and protect His treasures, which is each and everyone of us.

Reference: Proverbs 2:7 (New Living Testament)