Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 387: Telecommuting

Telecommuting is the fancy word for working at home. For the people who do work remotely, I have great admiration. It takes real commitment, self-motivation and organization skills to stay focused and highly productive when not in an office. Not to say that there is automatically high productivity just because someone works in an office or around others. But it is hard for sure when out of the office to not get distracted and caught up in other things when the phone is ringing, errands to be done, or just beautiful outside. Because of this, many companies don’t allow everyone to telecommute. I know a number of people though who would not be able to work where they do if not for the accommodations made by their employers so they can work at home. And at the end of the day, who really wouldn’t want to work at home if they could? We all like to think about the greater flexibility and the time to potentially balance our lives even if just a bit better. On the days that we crave being home, we should also be reminded of how David longed for another home. He wrote this in Psalm 27:4; “The one thing I ask of the Lord-the thing I seek most-is to live in the house of the Lord all the days of my life.” In some ways we could say that we are all telecommuting here on earth as we do the work of God here but report back to where He is. When thought about it this way, then we should all do our best while on this assignment so that we when we are called back to His headquarters we will be welcomed back with His open arms. So, today, like the sometime tendencies of the telecommuter to drift or be distracted, we each need to be sure that we remain focused on the greatest home of all.

Reference: Psalm 27:4 (New Living Testament)