Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 397: Form, Storm and Norm

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The common way that teams and partnerships come together is that they pass through the stages of forming, storming and then norming. Forming is easy. It is just coming together and getting to know one another and starting to work together in the best way possible. Norming is when the team or group begin to fall into a pattern of working together that is based on trust of each other and the following of the patterns of their skills and experiences. It is the middle phase that is the most interesting. The phase known as storming. Few like this phase because it is uncomfortable and not pleasant. This is when the true emotions get put on the table and we find the boundaries with each other. It is also the stage when any lingering issues or harbored feelings get exposed. Some groups never come through this phase because the issues to deal with are just too exposed or raw. Or, the people in the team get their feelings hurt beyond repair. While it is ugly, few good teams ever come to be without going through the storming phase. Those who do go through it successfully can be come very tight and trusting as if they are then almost inseparable. Many great things can happen with a team when they reach this level of togetherness. There is much storming that happens all around us at work and we just need to be ready and sensitive to taking these times and turning them into good. I am reminded of the verse in Job that references God’s voice like one that comes from the storms; God’s voice is glorious in the thunder. We can’t even imagine the greatness of his power.” Even in the storms God can be there with us. If His voice is in the thunder, then He can certainly be with us as we go through the storming stages in our work. Today would be a great day to ensure that you are taking God to work with you to be there with you in the storms.

Reference: Job 37:5 (New Living Testament)