Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 401: Risk Management

I was in a meeting in the Board of Directors room of one of the largest financial institutions in the world and I said to myself, “if only these walls could talk”. A senior executive presented on the company and his career and the differences of working at this company versus non-financial institutions. One of the characteristics that stood out was that in his current role that risk management was one of the highest priorities of his and the rest of senior management. Not that it hadn’t always been a priority, but now more than ever there is scrutiny from all angles around the risks being taken and how risk is managed and mitigated. I was impressed by how in the number of people who get involved now versus before in risk management that the opportunity for mistakes have gone dramatically down and they are finding themselves better managed and prepared if something does come up. This makes sense to me. So many times we try to go it alone in the areas that we don’t want others to see us make or potentially make mistakes. It is almost built in as a way of things getting done in business. But just the opposite, there is safety in numbers. We know that from our school yard days. The Bible tells us the same. In Proverbs we read this; “Without wise leadership, a nation falls; there is safety in having many advisers.” It is not only about a nation, it is about a company, an organization, or a team. Without wise leaders these groups fall apart. Without many as advisers we are in danger. To manage risks and to be on the right side of safe, find your trusted advisers and make them part of your routine risk management today and every day. There is no reason to ever go it alone and having those around you who share your same beliefs as trusted advisers will only make it better.

Reference: Proverbs 11:14, NLT