Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 406: Testing

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I was in a meeting recently where the debate was around 360 degree feedback. Part of the group felt it was still the best development tool every created and the other part of the group said that it was so random in giving and receiving of the feedback that they felt it was almost dangerous to people. On both sides of the debate though was the agreement that everyone should have some sort of testing and feedback given to them on a regular and frequent basis. Companies have many ways of collecting feedback and providing that back to people. There are all kinds of tests that can be administered to see how someone is being perceived and then growing or not within that feedback. If you are a leader and have not done something like this before, I encourage you to do so. Having a mirror placed in front of you and then testing yourself is a good thing. Athletes do it all the time to measure and monitor their status and progress. There is no reason we in our jobs shouldn’t be doing the same. Even we as believers need to be constantly testing and monitoring where we are within our spiritual walk with God. Paul says this to the church in Corinth; “Examine yourselves to see if your faith is really genuine. Test yourselves. If you cannot tell that Jesus Christ is among you, it means you have failed the test.” Maybe what we need more today than a work 360 is a good spiritual 360 test. All feedback methods start with a self-assessment. Right now we can start with asking ourselves how committed are we in deepening and strengthening our relationship with the Lord? If the answer is that we are deeply committed, then the actions have to back up the belief with our time in the Word, time in prayer and time in fellowship with other believers. If we want to work to our purpose we have to be prepared and spiritually fit, no different in how we work so hard to be prepared and fit for the work we do for our jobs. Maybe now would be a good time to do a little testing to see where you stack up against what you believe and what you are doing against those beliefs. You may not like the results but like a 360 degree feedback tool, you can’t improve upone what you don’t recognize and know.

Reference: 2 Corinthians 13:5 (New Living Testament)