Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K112: From The Heart

“But what comes out of the mouth gets its start in the heart. It’s from the heart that we vomit up evil arguments, murders, adulteries, fornications, thefts, lies, and cussing.”

I’m not a doctor.  I don’t even play one on TV or a podcast, ha!  But, I think I have it right that the heart is our only organ that continuously pumps.  If it stops, well, we know the ending of that story.  We have heard people say, or maybe we have even said it ourselves: “She/He is the heart of this organization”.  That means they are the people who are the pumps of the company, likely pumping to everyone else a strong set of company characteristics and highly respected value and principles. The CEO, or even titled leaders, aren’t always the “hearts”.  They should be but if they are not, they should be supporting and ensuring that what is being pumped from the heart is right and good.

Wow, God puts squarely in front of us the importance of what our hearts are pumping. I shouldn’t even try to say it an better that the verse we are given today. So, let’s take to heart, what in in our heart and what our heart is pumping and revealing today.

Reference: Matthew 15:16 (The Message)