Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K350: When The Lights Go Out

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“Jesus spoke to the people once more and said, “I am the light of the world. If you follow me, you won’t have to walk in darkness, because you will have the light that leads to life.”

The end of the incandescent lightbulb has come.  From now on, we will be buying more energy efficient (and longer lasting) LEDs bulbs. And these bulbs will become smarter and smarter, allowing us to do much more than turning on, off or dimming.  It also makes me wonder if generations from now what will Thomas Edison’s invention mean to those who have never seen an incandescent bulb?  It will happen.  Potentially they even become collector’s items that only can be found in museums.  Hard to imagine, but not all that we know lasts, and eventually the lights will go out for most companies too. Sure, there a few Chinese companies that have been around for over 500 years but for the rest of us a lifetime of ours equaling the lifespan of a company is a real accomplishment.  Let’s keep striving for breaking the norm, but also realizing that all will change at some point.

There is only one light that never goes out and doesn’t even flicker and that is the light of God. It’s all we can count on truly and what a blessing to know that His light for our paths, our life and our future shines as brightly today as it ever did and ever will.  Let’s seek to walk in that light!

Reference: John 8:12 (New Living Translation)