Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 419: Filtered Views

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Lots of business books talk about how we are to be sure that what we see is actually what is happening around us, or be sure that we know what filters we are viewing the world through. We each come from, and through, our own set of experiences that then filter the world and our perception of what is occurring. I just got done having conversations with a number of people within a company who all work in the same place and are dealing with the same issues, who work for the same person and they all see things around them slightly, or in some cases, drastically different. It’s a weird thing to see as an outsider looking in, but it’s not hard to understand how each one of them can see things askew of someone else because of their different and varied backgrounds and experiences. We all need to remember this when we sit with someone and hear their side of a story and we don’t understand what they are saying or where they are coming from. The reason is likely not them, it is more us not seeing and hearing them through our own filters. If we could, would, do this then we would find that we would be much more understanding and accepting of others. Every company and workplace I know could stand to receive an extra does of both. One filter we should all have is humility. David says that if we start with humility we will see something special. Read in Psalm 69:32; “The humble will see their God at work and be glad.” Without humility we may be filtering out our ability to see God’s full handiwork. It makes sense, because those who are proud are not those who know that it is only by God’s grace that we are here and able to do what we do. So today, check your filters and see if humility is overriding your pride. If it isn’t, then today would be a good day to do a re-prioritizing and bring humility back up and forward as a good filter for all that you see and do.

Reference: Psalm 69:32 (New Living Testament)