Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 430: “Stick-To-It-ness”

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The best of the best know that quitting early or not finishing something is a permanent decision that leaves no one feeling good. If we are the quitter or the person who leaves something undone then we don’t feel good about our performance. If we are the party depending on someone else to complete or finish a job and they either quit or just don’t complete the task then we are left holding the goods and are disappointed in them. That is why the people who rise to the top, receive the next big assignment, and are granted the best work are the people who have “Stick-To-It-ness”. These people don’t know the meaning of the word quit and they would rather work around the clock than miss a deadline or not finish something that is given to them. It is a noble and admirable trait to have and it is one that we should all try and adopt and develop. People who can be counted and depended upon are people that others look up to and respect. Among peers they become the ones that others go to for assistance. When the nod comes for the next leader, no one can take away anything from these people as their promotions are earned and worthy. Or course, it is important that the “way” they go about getting their work done is also deemed respectful and admirable. But if that is there along with “Stick-To-It-ness”, they will rise and be rewarded for their efforts and achievements. We should all strive to be one of these people. God is this way. He sticks to us no matter how we live, achieve, fail or even turn our back on him. He is the great example of “Stick-To-It-ness”. Paul tells us so in Romans 8:38-38; “I am persuaded, that neither death, nor life, nor angels, nor principalities, nor powers, nor things present, nor things to come, nor height, nor depth, nor any other creature, shall be able to separate us from the love of God, which is in Christ Jesus our Lord” God sticks to us and He sticks with us. Today, let’s follow his example and see if we can’t add a little more “Stick-To-It-ness” to who we are.

Reference: Romans 8:38-39