Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 433: Thinking Ahead

How many times do we all say that we wish we had more time to sit down and get some thinking time? It used to be that an airplane was the only time I felt I could really sit and think but now with extended life batteries, power jacks and on-plane wireless it feels like that time has been taken from us too. Yet, we know that we need the time to think ahead and that those who do take this time are the ones who seem to have it all under control. Those who scramble and are always thinking on the fly, miss important points and inevitably will have an important ball dropped, and that is never good. So, we can all be better by finding the time to think ahead. It is not only hard because we can’t find the time, but it is also many times because we have a hard time starting. It takes some courage to start and get the ball rolling, especially when our backs are not up against the wall. Thinking ahead, planning and being ready is a skill we should all perfect. This is a place where God wants to have us bring Him to work. In Deuteronomy, God shows us how He not only stands behind and next to us, but He will also go ahead of us if we allow Him to do so; “So be strong and courageous! Do not be afraid and do not panic before them. For the Lord your God will personally go ahead of you. He will neither fail you nor abandon you.” What a great promise God provides the Israelites and each of us. Today, let us let God go before us and then we can begin to start thinking ahead with Him there with us.

Reference: Deuteronomy 31:6 (New Living Testament)