Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 443: Primary Concerns

More than many times I have had to counsel others on and remind myself of priorities. It was Covey who said something to the affect of, “The main thing to remember is that the main thing is the main thing.” Work is so full of moving priority targets that it is tough to keep them straight. We are bombarded by new information each day and there is always another big or good idea around the corner, not to mention the constant set of problems that have to be solved. It is hard to stay set on on our primary concerns and stick with them consistently. Yet, this is the foundation for success in our work. Those who are great at keeping to their priorities and not stopping until the job is fully completed are the ones who continue to be given more and rise to the top. To be the best we can be, we need to continue to grow and develop in the area of priority setting and priority management. The best leader I ever worked with could boil down the business into 3-5 priorities and regardless of what was brought to him, he would pull the issue, the problem or the opportunity through those 3-5 filters and if the new things didn’t match up to the priorities he would shoo them away. If they did fit, he would get them done. He was amazing that way. We could all benefit in this area. As believers God tells us what our first and foremost primary concern should be and he promises us if we stay focused and stick with it that all the rest will follow. We read in Matthew 6:33, “He will give you all you need from day to day if you live for Him and make the Kingdom of God your primary concern.” Today, we might be bouncing around a number of priorities and can’t seem to lock in on what we need to do. Let’s try regrouping around our primary concern first and then looking to Him to help sort out the rest. We may find that our priority setting skills will get a lot better very quickly.

Reference: Matthew 6:33 (New Living Testament)