Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 449: One Thing Leads To Another

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The band “The Fixx” had a popular song in the 80’s called, “One Thing Leads to Another”. (Once this gets into your head, it is going to hang around awhile, sorry.) Whenever I hear this song’s refrain I think of how true it is in our work that one thing leads to another, over and over and over. What starts out as something small can turn into something big in a matter of hours or even moments. Many times these chains of events are created by misspoken words or errant actions. So, in actuality, what we do all day at our jobs is launch out actions like boats launching out to sea, and we wait to see what the reactions and what down the chain of event things will be the outcomes. Of course, there are also some very positive things that also happen from the actions taken today that we may not know for years to come. The point is that one thing leads to another and we have to be cognizant of that if we want to be our best. I am reminded of this each time I am faced with a problem that God set them up for us so that we could also have our own chain of events that we experience. In Romans 5:3-5 Paul tells us that from problem comes a learning about endurance. From these problems and trials comes endurance. From endurance comes strength. From strength comes character. From character comes confidence. And that confidence is the confidence in an expectation of something wonderful, the expectation of our salvation. And, Paul goes on to say, “And this expectation will not disappoint us.” Yes, one thing does lead to another, and in God’s will, each and every thing we face leads us back to the expectation of our salvation. This promise makes me say on this morning, “bring it on!” because I want to be reminded and always rejoicing in the problems that can turn to the confident expectation of my salvation. Today, may you feel the same!

Reference: Romans 3:3-5 (New Living Testament)