Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 463: Promises, Promises

Promises get made all the time. Sometimes they are explicit and we say, “I promise”. Other times they are made in the form of commitments that we will do something or follow-through on what we have said we would do. Often promises are made in haste without the full set of data or information, but nonetheless, we don’t think through our words and before we know it the words have spilled out of our mouths and we become committed, even when we later wish it was not so. If we are managers of other people, we need to recognize that people who work for us are hanging on every word and when we say we are going to do something they expect with their full attention and devotion that it will happen. It is our responsibility to follow through, even though sometime it hurts to do so. People change jobs and uproot themselves and their families on the basis of these promises. If we don’t follow through then we are not only letting someone else down, we are breaking our word and damaging the reputation that we have worked so hard to develop and maintain. David talked about this in Psalm 15 when he said that only a few who could enter the holy presence of God. One of the prerequisites and descriptors is in verse 4; “…and keep their promises even when it hurts.” David knew that it is hard to keep promises and even more so when it becomes painful. He challenges us here to be different than the rest; to stand firm in our promises, regardless. Are you challenged today with a promise that needs to be kept? If you are, remember David’s words as you decide what to do next.

Reference: Psalm 15:4 (New Living Testament)