Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 469: Measuring Sticks

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Much of what we do within our jobs and work is see if we measure up or not. Every company has their own way of measurementto evaluate how their employees are growing, developing and performing. Much time and effort goes into perfecting and coming up with a measurement system that accurately captures and rewards the best performers. Beyond the formal systems that are in place, there are many informal and unspoken measures that are occurring each and every day, in every function and every department. We each have our own measuring stick that we bring to work and we measure others to see if they are living up to our standards. When they don’t we either help others measure up, or we write them off and move on to work with someone else who would be better to get the job done. This happens all day long, every day. Inherently there is nothing wrong with this as long as the measuring stick is the same for ourselves as it for everyone else. If we don’t hold ourselves to the same standard, but we judge others, then we are not doing what is right. Jesus tells us this in Matthew 7:2; “For others will treat you as you treat them. Whatever measure you use in judging others, it will be used to measure how you are judged.” Today, pull out your measuring stick and be sure that the side that is facing you has a mirror on it so that you are never measuring others in way that you would not want to also be measured.

Reference: Matthew 7:2 (New Living Testament)