Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K119: Reliability

“He is the faithful God who keeps his covenant for a thousand generations and lavishes his unfailing love on those who love him and obey his commands.”

I write often about the importance of integrity in our work and how those who do what they say and say what they mean will stand out positively.  And, there is another benefit of doing what you say and that is reliability.  Reliability is a trait that must be earned.  In today’s world of constant unreliability, when someone is reliable, consistently, it can truly be a hallmark of a product, service or person.  How hard is to be reliable day in and day out?  It’s not easy, but what great comes from something easy?

Our God is reliable.  The Word goes further and describes Him as faithful.  We may not be able to be faithful to others because we are human (although we should try) but we can be reliable by standing by what we say, doing what we say we will do and following through on our responsibilities and commitments. Want to reflect what God demonstrates to us?  Then, we can start today with being reliable.

Reference:  Deuteronomy 7:9 (New Living Translation)