Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 479: Balancing Game

Much of how we think about our work,what we do, and why we do it has to do with a balancing game. There is the continual question of what is the balance between work and personal life or what we call “Work-life balance”. There is the balance choice daily that we each make against the time and energy we put into a project or an assignment. There is the balance of what are we willing to give up to make more money and then how much is enough versus the other priorities in our lives. It is a large balancing game and it is really hard to know what the right balance should be. What we do know is when things are out of balance that is painfully obvious and usually it starts with being obvious to someone else first and ourselves last, but regardless if we are out of balance long enough, it catches up and it becomes obvious to everyone. Much of our imbalance may come from not having a good understanding or realization about the difference between our needs and our wants. If we could only learn to work and live to our needs then balance would come more easily. But, if we are always working and living beyond our needs and trying to satisfy all of our wants, then the balancing scales can easily tip in the wrong direction. Paul and Timothy shed light on this subject in their letter to the church at Philippi; “Not that I was ever in need, for I have learned how to get along happily whether I have much or little”. Paul and Timothy were talking about learning how to win the balancing game. The secret lies in knowing how to get along happily, regardless. As you think about how you are doing in the balancing game, factor in not your wants, but instead your needs and then find a place where happiness can occur first and foremost. After that, you may find that it becomes much clearer on how to find the balance that is right for you.

Reference: Philippians 4:11 (New Living Testament)