Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 485: Friending

There was a time when the word friend seldom got used as a verb. To “friend someone” meant to help, aid, encourage, or to lift up someone. Today we use the verb friend to mean that when we “friend someone” that we have added them to our social network page. And it still is rare to find the word used as a verb in the purest definition. We have also stretched the definition of friend. It is not unusual for someone to reference someone who is really more of an acquaintance as a “good friend”. At work we have many “work friends” but few transcend the workplace and become true friends who we would share our leisure time and share our family time. Yet, they are friends but at a superficial level. Knowing our true friends at work is sometimes hard to do as when the pressures mount and decisions are made, finding those who have our back and will stand with us regardless, are few and far between. It’s almost like there should be a different definition of “friend” for work than all other places. I have been fortunate to have friends from work who have actually become some of Patti and I’s closest friends long after our years of working together have passed. We are all blessed if we have any of these relationships that can withstand time and distance. As we think about friendships and work, it is a good reflection point for all of us to remember that where we need to put our faith is not in others, but instead with God. David talks about his friends in Psalm 55:20 and demonstrates to us that friends are temporary and friends are not always what they seem; “As for this friend of mine, he betrayed me; he broke his promises.” David tells it like it is for all of us. Those we have “friended” will let us down but God will not. We should all build up many friends and then be sure that we are the friend who never willingly lets another down. That is the example of “friending” that we want to leave for others.

Reference: Psalm 55:20 (New Living Testament)