Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 497: Controls

Every business has a set of controls that keeps an organization running. These controls can be what sets the tolerances on a product or a standard for service. They also can be controls that are set on the culture and people to ensure that people behave and act in a certain way. Controls go by many names; policies, procedures, standards, specifications, values, norms, principles, etc. But at the end of the day, they are a set of words and numbers that ensure we stay within a zone of tolerance. Controls are not bad, but they are to be recognized and actively managed. What we tend to do in business is “over-control”. We set up policies that while seemingly are good for everyone, are actually only being written and deployed to control a very small group of people who can’t control themselves without the policy. What can happen is that everyone else rounds themselves down to the same policy and before long the standard of deviation becomes tighter and tighter and everyone becomes the same and no one wants to test the limits and push themselves beyond what others prescribe for them. This is a fast way to stifle creativity and individuality. In our own lives the same can happen and we must be careful to not let ourselves become controlled by influences that are not good for us. 2 Peter 2:19 reads; “…For you are a slave to whatever controls you”. We get held back and enslaved to those things that control us. Today, take a look around yourself and see if you can see what is controlling you. Do you have the right controls on yourself or are you being controlled by others, or even self-imposed influences, thoughts, and emotions that you know are not good? The only way to break the cycle is to remove the controls. But, first we have to be honest enough with ourselves to recognize and know what the controls are and where they are coming from.

Reference: 2 Peter 2:19 (New Living Testament)