Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 507: Assignments

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Each of us, within our jobs and work have an assignment. Sometimes that assignment is the position that we hold, sometimes it is a role or work that we do with our job or is ancillary to our position. Regardless, assignments are how work gets done. Someone makes the assignment and somebody else fulfills the assignment. Then it is about us either liking or disliking the assignment. If we dislike the assignment we are not as likely to do the task as energetically or as well as if we were to have been happy and excited about the assignment when it was received. The difference in our mindset is important. Many times it is hard to accept those things we don’t want to do. It is in those times that we need someone else to explain the bigger picture and to give us a vision of why we are doing it, and why what we have been asked to do is important and something that is good and worthwhile for us to spend our time and energy trying to complete. We need to be influenced and encouraged. The problem is that there aren’t always people around who will take the time or have the willingness to do this. So, we have to self-motivate and get excited about our assignments all by ourselves even though we don’t really want to do so. You may be facing one of those assignments today. You may even be in a job that you don’t want. In these times remember that we are placed here to bring glory to God in all that we do; that could be the sole purpose of our work. And if you are wondering about the assignment, remember that all comes from God, within His will and reasoning. In Revelation 4:11 we read; “…For you created everything, and it is for your pleasure that they exist and were created.” There is the best of all when it comes to understanding the why of the assignments we are given.

Reference: Revelation 4:11 (New Living Testament)