Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 514: Revving Up

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Mondays are when the engines start to rev up for the week. Well, actually for most people, Sunday night is the beginning and by the time we hit the bed our mind is already racing and we can toss and turn all night in anticipation or anxiety for what Monday morning and the week will bring. While we want to hit the ground running on Mondays at full speed we still want to ensure that we haven’t short-changed our ability to recharge over the weekend, or worse have not given enough time and attention to family or those who also need our relationship energy and time. There is something to be said for coming into the week with a sense of knowing what needs to be done but doing so in a calm and purposeful manner that invites ourselves and others to focus and be deliberate. When the pent up energy comes through the door like the Tasmanian Devil from the Bugs Bunny cartoons that energy can also be the start of a frenetic week that goes in any and all directions. One way to ensure that we rev up in the right way is to place our priorities correctly and to put our mind and spirit where they should be before we hit the office door. David writes in Psalm 37:7; “Be still in the presence of the Lord, and wait patiently for him to act.” If we can start today in time with the Lord and before we get all revved up, and we find enough quiet time to be still, then we might find that we how the rest of our day and week goes is more “revved up” than we could have ever imagined. It takes patience, as the verse says, but that patience can turn into something special, if we let God do his work on us first.

Reference: Psalm 37:7 (New Living Testament)