Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 518: Obstacles

We all have had work obstacles that kept us from getting done what we think we should have, could have, or wanted to do. Sometimes these obstacles are uncontrollable in the sense that we are provided assignments and people to work with, or circumstances and decisions made are outside of our sphere of influence. But, even with all of that, we are able to control how we think about these obstacles and how we allow ourselves to feel. I am constantly amazed at the people who can come to work each and every day and regardless of the challenges or obstacles in front of them, carry with them a positive attitude and a sense of optimism that no challenge is too great or no obstacle too hard that it can’t be overcome. The irony is that these people are also the ones who the boss looks to when she/he has something to be done that seems impossible to achieve. Why? It’s simple. The person who cannot see obstacles stopping them, no matter what, are the ones who get the most done. If we look at the obstacles in front of us and shrug our shoulders and say, “it can’t be done”, then it should be of no surprise that others wouldn’t bring us their challenges, their problems to be solved, or their need for advice and counsel. This is not the way we want to be perceived or known. We want our reputation to be one of being the person who seems beyond the challenge and sees the opportunity within the problems. Paul tells us in 1 Corinthians 7:30; “Happiness or sadness or wealth should not keep anyone from doing God’s work.” We are doing God’s work when we are bringing glory to Him in the earthly work that we do for a living. If Paul says that even happiness or wealth should not get in the way of doing this work, then surely there is no obstacle we could imagine that should get in the way of us being the best we can be and approaching our work as being filled with many possibilities and really, no obstacles that can stop us.

Reference: 1 Corinthians 7:30 (New Living Testament)